I am a start up specialist. I have a broad skill set, from coding to editing, from marketing to financial analysis. I enjoy starting news businesses. I like to building teams around shared goals and moving quickly.
Business Challenge
In the 2010s, the company that owned the domain MINING.com wanted to monetize it. The site was a portal, but it had a limited audience. MINING.com also needed a revenue model. The company that owned MINING.com had existing relationships with junior miners, but the average deal size from sponsorship was small. Turnover was high.
Solution
Following the same model as Business Insider and Huffington Post, MINING.com became a digital-native news site. While competitors were focused on maintaining their print business, MINING.com dominated the digital space as reading habits shifted. To fix the revenue problem, MINING.com turned its focus to large mining equipment and suppliers, companies that were looking to grow their digital presence now that print was waning.
Outcome
MINING.com became the leading news site in the resource sector. The site had over 1.2 million pageviews and a massive email list of 500,000 subscribers. MINING.com signed up Fortune 500 companies like Exxon and Caterpillar. Onboarding the large companies took longer, but the average deal size was in the six-figures and renewal rates were over 90%.