Leading digital transformations

Hi. I'm Michael McCrae. I'm a startup specialist with 20+ years of experience uncovering emerging trends, leading teams and driving revenue growth.

I was co-founder and publisher of MINING.com, one of the first digital-native publications in the resource sector. In the 2010s, MINING.com grew to become a globally-recognized brand. Clients included Fortune 500 companies ExxonMobil and Caterpillar.

Michael McCrae behind a spotlight — Michael McCrae is on the left. Photo is from Women In Mining, which was profiling business leaders in the resource sector.

Machine learning is transforming business. Companies need a strategy for conversational AI, either to host their own models or to be discoverable on services like Perplexity and ChatGPT. I am experienced at chatbot development and integration, such as building voice agents. I mostly work with React and the framework NextJS, which I used to build this portfolio site.

I know how to derive intelligence from complex data. I am skilled at data analysis, modelling everything from financial filings to drill results, from site traffic numbers to revenue projections.

In any business, communication is key. I have led award-winning editorial teams, as well as written extensively on technology, resources and business. I am comfortable in front of the camera, and I have interviewed many leading CEOs.

I have an MBA and CMA, a certified management accountant designation. My undergraduate degree was in creative writing.

For hobbies, I like the outdoors. I am bad at wingfoiling. I keep an eye on upcoming trips organized by the British Columbia Mountaineering Club. At home my son and I are work on our bread-making skills.